Approach-avoidance behaviour represents a fundamental aspect of human interaction with the environment, delineating the inherent tendency to move towards stimuli perceived as positive and away from ...

What factors make people more creative? One school of thought is that people are most creative when they are comfortable. For example, people and companies are often more likely to take risks when ...

Approach-oriented goals involve reaching or maintaining desired outcomes. Avoidance goals focus on avoiding or eliminating undesired outcomes. Although both types of goals are common in our lives and ...

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Forbes contributors publish independent expert analyses and insights. Dr. Nicole Lipkin writes about the psychology of work and leadership. If you’ve ever found yourself procrastinating on something ...