We estimated the long-term risks and benefits of disease modifying therapies. Benefits were favored by natalizumab with minimal increased risks in the negative anti-JC virus population. We developed a ...

Google's recent lambasting of China is a perfect example of "negative comparative branding" -- a technique that I revealed two weeks ago, in the post "2009's Biggest Branding Successes!" The health ...

Comparative expressed sequence hybridization results of pairing cDNA from t (11;18) (q21;q21)-positive gastric MALT lymphomas with cDNA from their t (11;18) (q21;q21)-negative counterparts are ...

Digital breast tomosynthesis (quasi three-dimensional [3D] mammography) is a relatively novel technique. It creates thin-slice reconstructions of the breast from low-dose digital mammographic images ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. At the height of the political season with so-called “attack ads” ...