When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad, and information for the client to ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay ...

It is not easy for me to stand up here as though I were an expert on copy research and relate all of my wisdom on the topic to you. Of all of the areas of marketing research, copy testing remains for ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 3 hours 28 min ago By Larry P. Vellequette - 1 day 5 hours ago 1 day 19 hours ago By Laura Mitchell - 2 days ago By Ad Age and ...

Many people avoid learning, especially if it's something difficult like language acquisition. Duolingo is now one of the most popular language-learning apps and it has gained prominence through its ...