Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

Astronomers with the Event Horizon Telescope have developed a new way to observe the radio sky at multiple frequencies, and it means we will soon be able to capture color images of supermassive black ...

Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color vision needed to see them. The natural world is awash with color, and many ...