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Google Search may still be the search engine to rule them all, but it’s no longer the best way to find content online. There’s a plethora of AI search engines and platforms that, I’d argue, do a much ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...