Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

If HR leaders only assess the numbers when reviewing people analytics data, they risk making misguided decisions.

Generative AI not only makes analytics tools easier to use, but also substantially improves the quality of automation that can be applied across the data analytics life cycle. The generative AI party ...

RAG can make your AI analytics way smarter — but only if your data’s clean, your prompts sharp and your setup solid. The arrival of generative AI-enhanced business intelligence (GenBI) for enterprise ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

How Are Asset Managers Using Data Analytics? How Are Asset Managers Using Data Analytics? Trends to Watch in Data Analytics Why Data Analytics Initiatives Fail in Asset Management Today’s macro ...

As manufacturers expand operations and integrate new technologies such as robotics, automation, and advanced data analytics, ...

The data genie is well and truly out of the bottle. The presence of data-driven consultancies, the rise of public data websites and the growth of its use in the media (cough, cough) highlight how ...