What: The easiest to use concealer you’ve even come across. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

McEntire wore the affordable pick to the Super Bowl, where she sang the national anthem before the big game. As revealed by her makeup artist Kristene Bernard, the star used the Maybelline concealer ...

Kyle Richards shared that she uses the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a flawless complexion. The 55-year-old said the product is “such a great concealer.” It is also a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Kyle Richards shared that she uses the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a ...