Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version. Olaplex isn’t your standard perm treatment—you ...

When it comes to hair care, beauty lovers everywhere are familiar with Olaplex. Since launching in 2014, the brand has rapidly won over a loyal fanbase with its special bonding technology and ...

I've been using Olaplex No. 3 on and off for a year to keep my hair strong and healthy. After not using it for two months, I was impressed with how well it worked after just one wash. It took my dry ...