Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

Contemporary discussions of the positive relation between rational choice and moral theory are a special case of a much older tradition that seeks to show that mutual agreement upon certain moral ...

Choice theory provides a fundamental framework for understanding how individuals and groups make decisions, integrating elements of economics, psychology, and sociology. This interdisciplinary field ...

Rational choice theory (RCT) constitutes a major approach of sociological theorizing and research in Europe. We review key methodological and theoretical contributions that have arisen from the ...