It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you ...

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit. It might ...