Justin Long probably didn't realize he's make a career out of spoofing his classic "I'm a Mac" Apple ad campaign. Qualcomm tried a new spoof of a legendary Apple ad campaign Sunday, coming in 14 years ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

I’m typing this on the world’s first rollable laptop. With an OLED display that extends upwards at the push of a button, it feels like something you’d see in a science fiction show—or like a tech demo ...

Apple Inc. has created several famous marketing campaigns over the years, beginning with the 1984 television ad that launched the Macintosh computer. That ad pledged that the arrival of the Apple ...