Outside Levi’s flagship store in New York’s Times Square, the sidewalks are teeming with tourists, buskers, and unauthorized Elmo impersonators. Inside, the store is teeming with mannequins. A shopper ...

In 2012, Levi Strauss CEO Chip Bergh announced to his staff a company-wide goal: Grow revenues as well as profits, modestly and steadily, year in and year out. While the target may sound somewhat ...

Levi Strauss makes some of the most popular and iconic jeans around. From classic 501s to slim fit and skinny jeans, there’s no lack of styles to choose from. However, some of these cuts are ...

Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its partnership with the music megastar, whose most recent "Cowboy Carter" album ...

Levi's shares soared more than 30% today, giving the company a market capitalization of more than $8 billion. Levi Strauss, one of America’s oldest companies and the inventor of the blue jean, began ...

At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...

ROME - Levi Strauss & Co, the company that invented blue jeans in 1873, is hoping to revive its business by launching a new women's range with more stretch to compete with yoga pants, tapping into ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Levi Strauss last went public nearly half a century ago, when the San Francisco-based denim jeans company ...

New York (CNN Business)Levi Strauss racked up $5.6 billion in sales last year. But chief executive Chip Bergh has a mission to make Levi's a $10 billion brand one day. To hit that ambitious target and ...