If you've ever strolled down the never-ending path of BeautyTok, you may have come across plenty of trends, like the ill-fated DIY freckle trend or the ethically questionable dark under eyes trend.

TikTok is divided: Will you attract more men with red nails, or with white? Those who vouch for the “red nail theory” say red gives of an air of passion and somehow reminds men of their moms. (Freud’s ...

For as long as I can remember, I’ve avoided the color red. You’ll rarely catch me sporting a red lip, wearing a red dress, buying red lingerie, or getting a red manicure. Because of my Edward ...

Red nail theory has turned into a religion on social media as of late. Creators are buzzing about how rocking red manis almost magically turns heads and gets the guys' attention. It's almost like a ...

As a single individual, I am constantly bombarded with media picking and prodding at my insecurities. Videos of gorgeous influencers sharing tips for the “perfect” seductive lip to heels that make ...