Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...

Rob is Lead Features Editor at DualShockers, and has been playing games since hijacking his sister's NES in the early 90s. Instead of outgrowing them, decided to make a life out of ranting about them.

For years, the Unity Engine has earned goodwill from developers large and small for its royalty-free licensing structure, which meant developers incurred no extra costs based on how well a game sold.