Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

In today’s world, advanced predictive analytics can spell the difference between understanding and not being able to understand what is happening with investments in complex and errant markets. Bajaj ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become ...

SAP has made a series of updates to its InfiniteInsight predictive modeling software and Lumira data-visualization tool in a bid to shore up its foothold in the analytics market. InfiniteInsight 7.0 ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

Deloitte has highlighted that poor maintenance strategies can reduce a plant’s productive capacity by 5-20%, with unplanned downtime costing industrial manufacturers an estimated $50 billion annually ...