The MarketWatch News Department was not involved in the creation of this content. With $5 million already donated to first responders, the whiskey brand unveils a major initiative for firehouses ...

If you talk to people in the spirits industry, they’ll inevitably tell you some variation of the aphorism, “A rising tide lifts all boats.” For example, if one particular Irish whiskey takes off, that ...

Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune. Proximo Spirits, the company that owns Jose Cuervo and other alcohol ...

That’s thanks to Proper No. Twelve Irish Apple Whiskey. The new product is part of the company’s portfolio, which debuted in 2018. Agency WeHolden produced the creative spots, “Apple Truck,” now ...

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.Video above: ...

Since its founding seven years ago, Irish whiskey brand Proper No. Twelve has added an apple-flavored whiskey in 2023 and has now released its first limited offering, a 13-year-old Irish single malt.

We are coming up on the season of giving, and if there was ever a reason to start early, it would be to support the good work of The Stephen Siller Tunnel to Towers Foundation. A 501(c)(3) charitable ...

STATEN ISLAND, N.Y., Oct. 28, 2020 (GLOBE NEWSWIRE) -- The Tunnel to Towers Foundation is proud to announce that it has received an additional $100,000 donation from Proper No. Twelve Irish Whiskey to ...

After launching Proper No. Twelve Irish Whiskey in 2018 with co-founders Audie Attar and Ken Austin, MMA icon and entrepreneur Conor McGregor is now introducing “Proper No. Twelve Irish Apple Whiskey.