Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

A criticism of happiness research is that it often relies on what a person says about his or her own happiness. Calling a self-report measure of happiness "subjective well-being" seems not to help ...

Debbie Elliott talks with Wallace Covington, professor of ecology at Northern Arizona University, about the pressures scientists encounter when researching politically sensitive issues. For more on ...

In its 2002 annual report, MasterCard International says, "We want to be our customers' best business partner - period." But it would like its customers to pay extra for advice and market research ...