Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...