Writing and editing copy is a key responsibility for PR and communications professionals, and even the best writers should be continually honing their skills. To create clear and concise copy that ...

When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Opinions expressed by Entrepreneur contributors are their own. In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference ...

Opinions expressed by Entrepreneur contributors are their own. How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

Sitting down to a blank page that you have to put some words on is a daunting task for many people. Even more daunting is the fact that you are paying money to advertise, so it has to work and you are ...

In a screen-obsessed society consumers are fully conditioned to kinda-sorta “skim over” and not really read content. It’s called hyper-reading. The challenge—How do you write with impact for the ...