Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Discover the Hawthorne Effect's definition, its historical context, debate over its validity, and how it influences human behavior studies and modern research.

A powerful late-December storm system is sweeping across Western and Central New York, bringing a rapid progression of weather that will affect the Finger Lakes and Central New York for much of the ...

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Our mind wields a remarkable influence over our well-being. Its ability to ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.

Hall effect sensors are everywhere right now. Keyboards, game controllers, and DIY kits use them for more precise inputs. But with any newly popular device, it can be easy to immediately jump onto the ...