While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Uber appears to be working on an augmented reality walking directions feature designed to help Uber users find the appropriate vehicle and driver in a crowded area. Mentions of augmented reality ...

COLUMBIA - On the first day for True/False visitors got a chance to use a free augmented reality app called Zappar. “It’s sort of a walking tour of the past True/False years,” said Ebony Reed, ...

Dozens of metro students gathered at the Lauridsen Skate Park in downtown Des Moines Wednesday morning to unveil their works of art. The students collaborated on what they say is the city's first ...