This video has been circulating around social media circles for a while, but every time I come across it, I can’t help but watch it. It’s a colorful reminder that we must continue to rethink the ...

New Web site creates a competition based on the notion that the easiest way to improve human behavior (i.e. exercise, recycle, etc.) is to make engaging in that behavior fun. Elizabeth Armstrong Moore ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

CU's Peter McGraw, subject of our feature "The Nutty Professor," has come up with a new general theory of humor -- the "Benign Violation Theory" -- that scholars say could be a major step forward in ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

Operating under the premise that glass bottles were not being recycled as much as plastic or aluminum because there’s no payment for the effort, the team at The Fun Theory set out to add a ...