While OpenAI began this shift back in March 2025 with its Responses API, Google’s entry signals its own efforts to advance ...

Overview:  Google AI Studio removes guesswork from Gemini API setup. Prompt testing, safety controls, and code export in one place speed up real developmen ...

Learn how Google File Search in the Gemini API makes RAG simple, with file uploads, knowledge bases, Firebase, Clerk, and clear pricing for apps ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads ...

For the first time, developers can embed Google's Deep Research tool, based on Gemini 3 Pro, into their own apps.

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.