Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices.

This free 2025 kit is built for UA / Growth leads who already spend on Meta and Google — and now need new, scalable channels. In a short, visual format, ...

Your Meta ads might look fine on the surface, but if your “cheap installs” vanish by Day 2, you’ve got a targeting problem. REPLUG’s Paid UA team built ...

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...

On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, ...

Mobile marketers, user acquisition managers, and ASO specialists will gather virtually this November for the third edition of App Growth Week — a free ...

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale. In a ...

Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...

Cheryl Fowler shares her journey to Head of Growth Marketing at DigiOutsource and offers advice for women in mobile marketing.

FastSpring executives presented a "crawl-walk-run" methodology for implementing app-to-web monetization during our latest webinar last week. The session ...

Every publisher’s journey with Adsterra is unique — some find success overnight, while others refine their strategy through months of testing. This case study follows the latter: two childhood friends ...