ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...

Philips Hue has launched its new Flux strip light earlier than expected in Europe, following its IFA reveal alongside six other LED light strips. Available now in 3m to 10m lengths in countries like ...

In this episode, we install furring strips on the ceiling of our Ford E250 camper van using self-tapping screws. We then add insulation between the strips while attaching the vapor barrier, initially ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...