This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

The spinal cord is the main communication highway between the brain and the body. When it’s injured - even by a few millimeters - movement, sensation, and even basic bodily functions can change instantly. Recovery depends on: • Level of injury (where on the spine it occurred) • Severity (bruising vs. partial vs. complete injury) • How quickly the spine is stabilized • Intensive, consistent rehabilitation • And the patient’s determination Some people may regain movement. Others may not. But every